MARKETING THAT OUTLASTS THE MOMENT

full-service digital marketing rooted in what's always worked - story, emotion, and identity. the kind that doesn't expire when the algorithm changes.

timeless over trendy

timeless over trendy

"i believe great marketing doesn't expire. not because it chases every trend - but because it's rooted in something older than the internet: story, emotion, and the way humans have always responded to beauty."

who i am

i'm katie - a california-raised, full-service digital marketing strategist now based in switzerland, working with brands across luxury real estate, lifestyle, and consumer goods.

i founded the swell agency to offer something the industry was missing: marketing that's built to last. not campaigns engineered around this quarter's trending audio or this month's algorithm update - but creative work rooted in story, emotion, and identity. the kind that still feels relevant two years from now.

my approach pulls from what's always worked. editorial references, nostalgic creative, timeless visual language - paired with a sharp, data-informed strategy. i work with brands across social media management, content creation, brand strategy, creative direction, email marketing, and influencer campaigns.

if you're looking for someone to post for the sake of posting, i'm not your person. if you want to build something that actually means something - let's talk.

01

strategy that outlasts the trend cycle.

02

creative rooted in story, not just aesthetics.

03

full-service - from concept to content to campaign.

here’s how i can help you

whether you're building your brand from the ground up or ready to evolve what already exists, i specialize in brand development and rebranding - creating identities that are built to last, not just built for right now.

from there, i offer a full suite of services to bring your brand to life: social media management, content creation, content shoots, creative direction, email marketing, influencer marketing, and consulting.

every touchpoint is intentional. no cookie-cutter packages. no posting just to post.

my services

  • brand development + rebranding

    strategy · identity · direction

    building or evolving your brand from the ground up - logo design, website development, colour palette, typography, messaging, and packaging or apparel where needed. everything that makes your brand recognisable, cohesive, and built to last.

  • content production + creative direction

    content creation · graphic design · direction

    high-quality photo and video content that actually represents your brand - from pre-production decks and storyboarding to on-set shooting. paired with graphic design for everything you need day-to-day: flyers, business cards, email signatures, presentation decks, and more.

  • strategy + growth

    social media · email marketing · consulting

    full social media management - strategy, calendars, captions, posting, engagement, and seo. email marketing from design to analytics. and one-on-one consulting to audit your presence, sharpen your direction, and answer any business questions you're sitting on.

work with me

ready to build something that lasts? whether you're starting from scratch, going through a rebrand, or just need a clearer strategy - i'd love to hear about your brand and what you're working towards.

let's create something you're proud of.

  • "she's a true asset"

    katie was an exceptional marketing assistant for team anderson, one of the top real estate teams in la jolla. over the two years we worked together, katie played a vital role in elevating our brand through creative video marketing, dynamic social media campaigns, and seamless event coordination. her attention to detail, strong work ethic, and collaborative spirit made her a valued member of our team. i highly recommend katie for any marketing or real estate support role - she's a true asset!

    - amber

  • "she brings unmatched work ethic"

    working with katie was a game-changer for my fitness coaching business. her attention to detail and dedication to her craft truly set her apart. not only does she know what she's doing, but brings unmatched work ethic, energy, and drive to everything she touches. katie helped grow my social media following and crafted a solid brand strategy that directly contributed to increased revenue. if you're looking for someone who's both talented and committed, katie's the one. thank you, katie.

    - austin

  • "katie's attention to detail, marketing ingenuity and genuine care separates them from the pack."

    i'm very excited to write a testimonial for katie and the swell agency team. we hired them during our rebranding in the summer of 2023 and they crushed it. we experienced unprecedented growth during that period and i can confidently say that windansea would not be where it is today without their help. katie's attention to detail, marketing ingenuity and genuine care separates them from the pack.

    - harrison

  • "she has an incredible eye for aesthetics "

    katie has been an absolute pleasure to work with over the past year and a half. she has an incredible eye for aesthetics and made my social media pages look consistently beautiful and cohesive. her attention to detail and ability to curate a visually appealing feed really helped elevate my brand's online presence. beyond her creative talents, katie was always helpful, responsive, and willing to go the extra mile whenever i needed support. i'm so grateful for everything she brought to the table and would confidently recommend her to anyone looking to build their business.

    - kristin

  • "katie knows how to deliver"

    there is no her femina studio without the swell agency. katie knows how to deliver and show up consistently. any obstacles that come up, she'll quickly go into problem solving mode to get it done! i had 0 bandwidth to manage my social media and reach out to prospective clients while tackling my startup's many needs. she's been an indispensable part of my small team.

    - martine

  • "katie truly takes time to understand my business"

    working with the swell agency has been a game changer to my small business! katie truly takes time to understand my business, the brand aesthetic i had, and overall the goals i wanted to achieve. katie helped rebrand my entire business from my website, business logo, my whole instagram page, other socials, and my booking system. i have seen a significant increase in traffic and engagement since hiring her and recieve so many compliments on my rebrand and even have referred her to multiple of my clients. she is so creative, always meeting my expectations, and seamless communication whenever i have a question or an idea for my business. i can't recommend the swell agency/katie enough!

    - caroline

  • "the swell agency did a solid job helping us with our branding and website"

    the swell agency did a solid job helping us with our branding and website for grant drive group as we were starting out. they were professional, easy to work with, and delivered a clean, functional site that aligned with our overall vision on being business trailblazers for our clients. we appreciated their input throughout the process and are so happy with the end result!!

    - katelyn

  • "she created an entirely new website for the launch and the website is absolutely beautiful."

    i can not thank katie enough for her help launching my new brand. she created an entirely new website for the launch and the website is absolutely beautiful. her attention to detail and aesthetic is 10/10. she also supported me throughout the entire launch and eased my mind while going above and beyond to make sure everything was perfect. i am so thankful i found her!!

    - kennedy

  • "her relentless positivity will get you through any challenges"

    katie is an absolute joy to work with. she's professional, organized and stays on top of the latest marketing trends. but her biggest talent is the ability to gain insight into her clients personality, abilities, and needs to customize/personalize a campaign that features the best of who they are. her relentless positivity will get you through any challenges and help you see your business in a brand new way!

    - nick

  • "she made every step of the process so much smoother and more organised"

    a special review for a special lady, i've had the absolute pleasure of working with katie to plan the launch of werkroom studio. her meticulous attention to detail and dedication have been incredible - they made every step of the process so much smoother and more organised. not only have they been amazing to work with, but their support has genuinely allowed me to grow my day-to-day business and marketing skills. i couldn't recommend them more highly!

    - zoren

  • "she is absolutely brilliant at what she does - her creativity, eye for detail, and strategic approach to branding are unmatched."

    working with katie casey and the swell agency has been one of the best decisions i've made for my brand. she is absolutely brilliant at what she does - her creativity, eye for detail, and strategic approach to branding are unmatched. katie has a way of explaining things so clearly, making the entire process feel effortless and exciting. her communication is always on point, and she's genuinely the easiest person to work with. i felt supported and understood every step of the way. i can't recommend the swell agency enough!

    - donna

  • "and the best part? i've seen real results. "

    working with katie and swell for marketing has completely changed the game for my business. i've spent so much time and money on agencies that looked good on paper but gave me nothing real in return. she's been the total opposite - an absolute godsend. from day one, she's gone above and beyond, helping with everything from local outreach and pr to building my brand voice and getting us connected in the community. and the best part? i've seen real results. we're getting actual client bookings, our following is growing organically, and our presence finally reflects who we are. she's creative, organized, trustworthy, and genuinely invested in helping your business thrive. i get to focus on doing what i love because i fully trust her to show up and deliver. if you want someone who cares, thinks big, and actually gets results, she's your girl.

    - kimmie

  • "working with katie was one of the most impactful decisions we made"

    working with katie was one of the most impactful decisions we made in building blue oceans performance club. her creativity, professionalism, and strategic thinking shaped our brand identity, social media presence, and early lead generation funnel. she developed our logo and visual identity, created high-quality content, and brought genuine investment and reliability to every aspect of the work. in an industry full of surface-level engagement, katie stood out for her responsiveness, adaptability, and consistency - even with a demanding team. we'd confidently recommend her to anyone serious about building something meaningful.

the swell process

from our desk to yours

  • the brand launch checklist

    everything you need to build a solid brand foundation from the ground up. button: download the checklist

  • the content shoot playbook

    a step-by-step guide to planning, preparing, and executing a content shoot that actually delivers. button: download the guide

  • the instagram profile audit

    a quick checklist to make sure your instagram profile is working as hard as you are. button: download the tips

a decade of marketing

after graduating from the university of oregon with a degree in business and a concentration in marketing, i hit the ground running as the marketing director for sotheby's in la jolla, california. over the next four years, i sharpened my skills in luxury brand marketing before taking on my next challenge as marketing director for compex usa, a global sports device brand, for another four years.

after eight years of in-house experience at the highest level, i took the leap into freelance - and never looked back. i quickly found my niche in the health, wellness, fitness, and beauty space, working closely with founders and small business owners who needed a real creative partner, not just another agency.

in 2023, the swell agency began expanding globally, bringing on clients in london alongside our growing roster in the states. today, we work with clients around the world, backed by a talented team that shares our commitment to intentional, results-driven marketing.

your brand deserves this

book a complimentary discovery call

not sure where to start? let's chat. book a free 15-minute call and we'll talk through your business, your goals, and how the swell agency can help you get there. no pressure, just a conversation.

the edit