MARKETING THAT OUTLASTS THE MOMENT
full-service digital marketing rooted in what's always worked - story, emotion, and identity. the kind that doesn't expire when the algorithm changes.
timeless over trendy
timeless over trendy
"i believe great marketing doesn't expire. not because it chases every trend - but because it's rooted in something older than the internet: story, emotion, and the way humans have always responded to beauty."
who i am
i'm katie - a california-raised, full-service digital marketing strategist now based in switzerland, working with brands across luxury real estate, lifestyle, and consumer goods.
i founded the swell agency to offer something the industry was missing: marketing that's built to last. not campaigns engineered around this quarter's trending audio or this month's algorithm update - but creative work rooted in story, emotion, and identity. the kind that still feels relevant two years from now.
my approach pulls from what's always worked. editorial references, nostalgic creative, timeless visual language - paired with a sharp, data-informed strategy. i work with brands across social media management, content creation, brand strategy, creative direction, email marketing, and influencer campaigns.
if you're looking for someone to post for the sake of posting, i'm not your person. if you want to build something that actually means something - let's talk.
01strategy that outlasts the trend cycle.
02creative rooted in story, not just aesthetics.
03full-service - from concept to content to campaign.
here’s how i can help you
whether you're building your brand from the ground up or ready to evolve what already exists, i specialize in brand development and rebranding - creating identities that are built to last, not just built for right now.
from there, i offer a full suite of services to bring your brand to life: social media management, content creation, content shoots, creative direction, email marketing, influencer marketing, and consulting.
every touchpoint is intentional. no cookie-cutter packages. no posting just to post.
my services
-

brand development + rebranding
strategy · identity · direction
building or evolving your brand from the ground up - logo design, website development, colour palette, typography, messaging, and packaging or apparel where needed. everything that makes your brand recognisable, cohesive, and built to last.
-

content production + creative direction
content creation · graphic design · direction
high-quality photo and video content that actually represents your brand - from pre-production decks and storyboarding to on-set shooting. paired with graphic design for everything you need day-to-day: flyers, business cards, email signatures, presentation decks, and more.
-

strategy + growth
social media · email marketing · consulting
full social media management - strategy, calendars, captions, posting, engagement, and seo. email marketing from design to analytics. and one-on-one consulting to audit your presence, sharpen your direction, and answer any business questions you're sitting on.
work with me
ready to build something that lasts? whether you're starting from scratch, going through a rebrand, or just need a clearer strategy - i'd love to hear about your brand and what you're working towards.
let's create something you're proud of.
the swell process
-
send us a message and tell us a little about yourself and your business. we'd love to hear what you're working on.
-
we'll hop on a call to get to know each other, dive deeper into your goals, and figure out how we can best support you.
-
based on our conversation, we'll put together a proposal tailored specifically to your needs - no cookie-cutter packages here.
-
we'll work together to fine-tune the scope so everything feels right before we kick things off.
-
once we're aligned, we hit the ground running and bring your vision to life.
from our desk to yours
-

the brand launch checklist
everything you need to build a solid brand foundation from the ground up. button: download the checklist
-

the content shoot playbook
a step-by-step guide to planning, preparing, and executing a content shoot that actually delivers. button: download the guide
-

the instagram profile audit
a quick checklist to make sure your instagram profile is working as hard as you are. button: download the tips
a decade of marketing
after graduating from the university of oregon with a degree in business and a concentration in marketing, i hit the ground running as the marketing director for sotheby's in la jolla, california. over the next four years, i sharpened my skills in luxury brand marketing before taking on my next challenge as marketing director for compex usa, a global sports device brand, for another four years.
after eight years of in-house experience at the highest level, i took the leap into freelance - and never looked back. i quickly found my niche in the health, wellness, fitness, and beauty space, working closely with founders and small business owners who needed a real creative partner, not just another agency.
in 2023, the swell agency began expanding globally, bringing on clients in london alongside our growing roster in the states. today, we work with clients around the world, backed by a talented team that shares our commitment to intentional, results-driven marketing.
your brand deserves this
book a complimentary discovery call
not sure where to start? let's chat. book a free 15-minute call and we'll talk through your business, your goals, and how the swell agency can help you get there. no pressure, just a conversation.